On the lack of advertising in the human spirit

As the quick success of modern advertising to pursue business interests, intentionally or negligently cause there are a number of advertising in the absence of the human spirit levels, triggering the negative impact of dominant or recessive. This human spirit is mainly reflected in the lack of false advertising, vulgar ads, cultural conflicts caused by the negative advertising and lifestyles and values ​​implied in advertisements. advertising should be based on the human spirit, as to build a harmonious society in contemporary China as part of this we should strengthen management and supervision of advertising, media criticism and criticism of the establishment of mechanisms for advertising and respect cultural differences, seek diverse creative inspiration.